What should be the priority in sign evaluation according to community standards?

In the context of sign evaluation according to community standards, the priority on visual impact is essential because it directly influences how well a sign communicates its message and integrates into the surrounding environment. Visual impact encompasses various factors including readability, aesthetics, and how the sign affects the overall character of the area. A well-designed sign can enhance community appeal, attract attention in a positive way, and promote brand identity without creating visual clutter or distractions.

This focus on visual impact reflects a community’s desire to maintain a cohesive look and feel, ensuring that signage does not detract from the surrounding architecture or landscape. Moreover, assessing visual impact allows for a standardized approach in which sign presence contributes to, rather than detracts from, community aesthetics and functionality. Cost of production, compliance with size regulations, and type of material used may be important considerations, but they do not inherently address how the sign will be perceived visually by the community.